Saturday, September 22, 2012

Giorgio Armani Maestro: Mastering the art of Foundation

It is my belief that we're in the midst of a very exciting time in the cosmetic industry. Progress and evolution to brighter colors, new formulas and different ways of conceptualizing makeup are constant ... but there is something about the here and now that feels even more cutting edge than ever before. Perhaps this has to do with Giorgio Armani's new, highly sought after Maestro Foundation, or as the brand more aptly calls it, "Fusion Makeup."

Giorgio Armani describes their new, "Fusion Makeup," as follows: "A revolutionary oils and pigment fusion that introduces the new Armani advanced cosmetic textile technology, Maestro fil. A breakthrough in the way of blending and layering pigments to create a thin high-pigmented clear texture with a velvet sensorial. The new no-makeup feel that perfects, evens and makes the skin glow [...] Maestro fuses immediately with the skin and allows tailor-made buildable coverage with no trace." 

Though it can certainly be hard to pick through the cosmetic industry's marketing phrases and jargon, the root of what makes Maestro different from any other base product currently available is the "[oil] and pigment fusion." Maestro Fusion Makeup is thin and watery, but the moment it touches the skin it feels instantaneously dry yet moisturizing. While this foundation is thin the coverage is sublime in terms of pigmentation and leaves the skin feeling velvety and makeup-free. All of this has to do with the combination of oils in the formula, something that Jessica of Beautezine does a far better job describing than I ever could. 

Believe me when I say that the sensation is truly something that you need to experience yourself. If you have an Armani counter anywhere near you visit and experience this unique product for yourself. 

As this base product is new to the market, determining a shade match is quite difficult ... particularly if one does not have an Armani counter nearby. I selected shade 3.0 based on looking at shades fellow bloggers were testing and cross referencing other foundations they used that are a match to their complexion. I purchased Maestro sight-unseen, and as you can see I made a lucky guess.

(Left to right): Giorgio Armani Maestro Fusion Makeup 3.0 applied heavily, blended 

I wanted to give you a sense of what Giorgio Armani's Maestro Foundation can do without complicating things by adding additional, unnecessary makeup. For that reason, I took pictures wearing the foundation with what I consider to be the bare minimum ... concealer, brow products and just a lick of mascara to give my eyes some semblance of definition.  

MAC Pro Longwear Concealer NC30
Laura Mercier Secret Camouflage Concealer SC2
YSL Le Touche Éclat Shade 1
Giorgio Armani Maestro Foundation 3.0

MAC Eyebrow Pencil Lingering
NYX Jumbo Pencil Milk (on brow bone)
NARS Larger Than Life Liner Rue Bonaparte (waterline)
Fresh Supernova Mascara

Kiehl's Lip Balm #1 Vanilla

I'm beyond impressed with this foundation, and quite frankly I would imagine that it's hard not to feel that way. Perfect for those who love the no-makeup look or for those who are tired of the feeling of thick makeup, Armani's new foundation concept is revolutionary and will surely forever change our expectations of base products.

I'm a tinted moisturizer girl, but this is hands down my favorite base product of all time. And with a first impression like that you'd better bet that I want the equally revolutionary Maestro Eraser, too!

Have you tried Giorgio Armani's Maestro Fusion Makeup? What are your thoughts?