Friday, November 2, 2012

Friday Night Bath Time FUN with LUSH

Never a brand to rest on their laurels of innovation, LUSH is at it again with another show stopping bath time favorite! On November 1st the brand launched a new and exciting bath time art supply of sorts called FUN, and believe me it really lives up to its moniker!

LUSH describes their new product as a "multi-purpose, moldable soap for your body hair and bath" with the added benefits of corn flour, talc and glycerine making FUN as fun and beneficial for those with sensitive skin (like myself) as those who do not. FUN comes in five exciting scents and colors:
Yellow FUN described as a "comforting blend of vanilla and gardenia, smells like delicious marzipan."
Green FUN described as an "uplifting fragrance with lemon and lime oils that awaken the senses."
Red FUN described as a "fruity combination of orange and mandarin oils to revitalize the mind."
Blue FUN described as a "gentle, soothing hug in the bath before bedtime using calming oils such as lavender and chamomile."
And Pink FUN described as a "sweet treat with ice-cream scented tonka absolute and benzoin resinoid which helps to stimulate circulation."
Released nationwide yesterday, November 1st, each roll (8.8 oz) is priced at only USD $6.95 making this artistic product creative and thrifty bath time fun. Even more exciting is the fact that LUSH will be giving a portion of the global sales of FUN to their newly created FUNd aimed at distributing grants to projects that promote the distribution of recreational activities to children. 

As a means of testing the Green FUN I cut off a small piece and sculpted what I'm calling "bath broccoli" that I have used and enjoyed several times. Once FUN touches the water it loses its shape easily (i.e. you may not want to recreate Michelangelo's David and then take it for a test run in the shower). The product lathers like a dream releasing a fragrant sudsy soap that retains a slightly lighter version of the color of the solid, dry product.

Ingredients:  Talc, Cornflour (Zea mays), Glycerl Stearate & Peg - 100 Stearate, Sodium Laureth Sulfate, Lime Oil (Citrus aurantifolia), Lemon Oil (Citrus limonum), Citral, Linalool, Fragrance, Gardenia Extract (Gardenia jasminoides), FD&C Blue No. 1

 As LUSH's new release FUN can be used by, but is not entirely aimed at my demographic I turned to my trusted confidante, professional soap testing toddler Charlotte (and her lovely mommy, Nell) for further examination and review.

Charlotte set to work in her soap testing facility using only the most technical experimental review procedures. She made use of various tools and methods to push FUN to its sculpting limit before extensive testing of the product in H20.

Charlotte had a wonderful time experimenting with FUN, and came up with a few conclusions that she shared with me during our post testing conference call. She and her mom were a bit nervous about the bold color of the product rinsing out of the tub, but that wasn't a problem at all. The grass green washed right away with the soap suds. Charlotte and her mom, Nell, enjoyed the scent during bath time, but were happy it didn't stick around full force too long afterwards. The scent is absolutely beautiful but also unapologetically fragrant!

As an artistic medium FUN was more crumbly and less like her favored medium Play Dough than Charlotte had initially anticipated. In that light, FUN did not stick together as easily as she thought which meant that she had to work to make piece A connect to piece B. This is a sturdy sculpting medium and stands up on its own even in small pieces, as she pointed out via her mom "gravity wasn't really getting it down!" Charlotte also mentioned that the slight variation in the green color of FUN made the finished product that much more beautiful on a sculptural level.

Pictured below: post testing teddy bear (top) and penguin (bottom)

Both Charlotte and I noted that FUN never really hardens as one would expect it to, a quality we both see as a benefit! What's the fun of bath time "clay" if one can't try and try again? Many of us have our best ideas in the tub and FUN's permanent malleability allows us to rehash those bubbly artistic endeavors time and time again!

Will you or your own professional soap testing toddlers be purchasing LUSH FUN? What color (or scent for that matter) most intrigues you?

*This item was provided by PR for consideration. The ideas and opinions expressed are my own. Do not hesitate to reference my policies in the event that you have any questions.