Wednesday, December 19, 2012

British (Skin Care) Invasion

I've spent a considerable amount of time obsessing over French pharmacie skin care. Need proof? How about here, here and ... uh here (despite the challenging French hotel room lighting). Every time I've gone to France or found anywhere online that even remotely resembles the kind of stock list I'm familiar with in a small French pharmacie I make a wish list longer than my arm and start swiping the plastic like you wouldn't believe.

All this time though, another phenomenon has been flourishing across the English Channel ... or La Manche depending on which side of the body of water you're standing on. British skin care brands have suddenly become explosively popular world wide. I attribute quite a bit of this to beauty bloggers and You Tubers in the UK showing us what's what along with general trends in the beauty industry that are above my "clearance level" or ability to comprehend. 

(Left to right): Liz Earle Super Balm, Liz Earle Super Skin Concentrate, Pai Echium BioRejuvenate Eye Cream, Emma Hardie Amazing Face Natural Lift & Sculpt Moringa Cleansing Balm, Liz Earle Hot Cloth Cleanser

Liz Earle is a wildly popular skin care brand that seems to evoke a strong love or hate response. I was first introduced to the brand through a small sample sent to me by a fellow beauty blogger which lead to an obsession with the Hot Cloth Cleanser particularly during the chilly winter months. Both the Super Skin Concentrate and Super Balm do a magnificent job keeping me hydrated, and as an added bonus the latter smells of earl grey tea! 

The Liz Earle trend seems to be catching on the United States as well. More and more people based on this side of the pond seem to be discovering the brand which I can only hope will mean wider availability! 

Based in London, Pai Skin Care's aim is to provide products rich with naturally active ingredients specifically made to target problems associated with sensitive skin. Though I've only had the opportunity to try the Echium BioRejuvenate Eye Cream I'm very impressed and have my eye on quite a few more products. Almost immediately after use my under eye area feels quenched and makeup lasts a considerably longer period of time. Though I can't promise the same results I've had, I often find myself applying less concealer in the morning to mask my very dark under eye circles.

I've only recently prattled on about the wonders of cleansing balms in my review of Emma Hardie's Amazing Face Natural Lift & Sculpt Moringa Cleansing Balm. Though I'd previously used Clinique's Take The Day Off Cleansing Balm, nothing compares to Emma Hardie's incredibly soothing, spa-like wonder product in a jar. 

Not unlike the British Invasion of the 1960s when trends and music from the UK exploded onto the American scene, we currently seem to be experiencing a bit of a British Invasion yet again ... this time with skin care products. The new found availability of French brands such as Vichy, Klorane and La Roche Posay on shelves in drugstores throughout the states gives me hope that perhaps these British skin care brands will also be more widely available in a few years time?

What skin care brands from far and beyond have you fallen in love with? Do you have any favorite products from Liz Earle, Pai or Emma Hardie that you would recommend?